Let's put a number on it

A few questions about what you need. You see a price range as you go, and get a copy by email. It is an estimate, not a quote — the real number comes after we have talked.

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What do you need?

Choose everything that applies. The questions after this one follow what you pick.

?How to choose

Pick every kind of work involved, even if one feels small. Each choice adds its own question next, so the estimate ends up covering the whole job rather than just the obvious part.

A new online shop usually means Web development for the shop itself, Design if you have no brand yet, and Digital marketing if you want it found on day one.

Web developmentA site or a web product, new build or rebuild.A landing page for a launch, a company site, a shop.DesignLogos, brand, interfaces, print — anything visual.A logo and brand for a business that is just starting.Workflow automationConnecting the tools you already use so work stops being retyped.Enquiries from your site landing in your CRM without anyone copying them.AI infrastructureAssistants, retrieval, and the plumbing that makes them reliable.A chatbot on your site that answers from your own price list.Digital marketingBeing found, and being found by the right people.Showing up on Google when someone nearby searches for what you sell.Hosting onlyYou have a site already and want somewhere reliable to put it.Your site works, but the host is slow and nobody updates it.

What kind of site?

Pick the one that fits best.

?How to choose

The biggest thing that moves the price is how many DIFFERENT page layouts there are, and whether your team needs to edit the site themselves. Twenty product pages built from one template count as one layout.

Five pages you never change yourself is a small site. The same five pages that your team updates every week is a full site — it needs an editor behind it.

A landing pageOne page for a campaign, launch or offer.A page for an ad campaign — one scroll, one button.$2,900 – $4,400A small siteHome, services, contact — enough to look credible and take enquiries.A dental practice or a law firm people look up by name.$5,900 – $8,800A full siteTen or more pages, editable by your team, built for search.Services, case studies, a blog — all edited without a developer.$15,000 – $22,500An online shopProducts, checkout, orders and receipts.A clothing shop with 200 products, card payments and delivery.$15,000 – $22,500A platform or web appPortal, dashboard, or something with accounts and logic behind it.A client area where customers log in to see their orders and documents.$38,000 – $56,500A rebuild of what we haveThe content largely exists; the site around it does not work any more.The site is eight years old, looks dated and breaks on a phone.$6,800 – $10,000

What design work is needed?

Choose any that apply, or skip this if your brand and designs already exist.

?How to choose

Skip this if you already have a logo and a look you are happy with — we will build on what exists. Choose it when there is nothing yet, or when what there is no longer fits the business.

A new café needs a logo and a brand. A company with a solid brand but an awkward website only needs UI / UX design.

LogoA mark, in the formats you will actually need it in.A mark for a sign, the cups and a profile picture.$2,100 – $3,200Brand identityColour, type, and the rules that keep it consistent.One look across the website, social media and documents.$6,300 – $9,400UI / UX designScreens, flows, and how the thing is used before it is built.Every page of a new site designed and agreed before any code is written.$5,900 – $8,800Design systemReusable components your team can build with without asking us.Several products that must look like one brand.$10,000 – $15,000Posters, banners and printAnything that ends up physical, sized and prepared properly.A trade-show stand — banner, flyer and business cards in one style.$1,000 – $1,500Social and ad creativeSets of graphics for campaigns, sized per platform.A dozen ad images for a launch across Instagram, Facebook and Google.$1,200 – $1,900

What should be automated?

Choose any that apply.

?How to choose

Think of anything someone in your team does by copying from one screen to another, or remembers to do every week. That is usually the thing to automate first — it costs little and pays back fastest.

Someone copies every enquiry from email into a spreadsheet and then into the CRM. That is "Leads and follow-up".

Connecting our toolsTwo or more systems that do not currently talk to each other.New orders appearing in your accounting software on their own.$1,200 – $1,900Leads and follow-upEnquiries routed, chased and recorded without anyone remembering to.Every enquiry becomes a deal in the CRM, with a reminder if nobody replies.$2,900 – $4,400ReportingThe numbers assembled on their own instead of by hand each month.Last week's sales from three systems, in your inbox every Monday.$2,100 – $3,200An internal toolThe spreadsheet everyone depends on, turned into something that holds.Stock kept in a 40-tab spreadsheet, turned into a system with history and permissions.$10,000 – $15,000

What kind of AI work?

Choose any that apply.

?How to choose

The big divide is whether the AI answers from general knowledge or from YOUR documents. Answers from your own material are more useful and take more work, because the documents have to be prepared first.

A bot that answers "what are your opening hours" is an assistant. A bot that answers staff questions from 300 pages of internal policy is "Answers from our own documents".

An assistant or chatbotSomething your customers or your team can ask.A chatbot on a clinic's site answering about services, prices and hours.$5,100 – $7,500Answers from our own documentsRetrieval over what you already hold, with sources it can cite.Staff ask about internal procedures and get the answer with a link to the document.$17,000 – $25,000AI inside an existing productA model doing one job in software you already run.A "draft a reply" button in your CRM, based on the conversation so far.$10,000 – $15,000Not sure yetThere is a problem; which model solves it is the question.You know AI could help with something, but not what the right shape is.

Which marketing?

Choose either or both.

?How to choose

SEO is groundwork that brings visitors for free over time, but takes months to show. Google Ads brings visitors from the first day, but you pay for every click — and the ad budget goes to Google on top of our fee.

A new business that needs enquiries this month starts with Google Ads, and does SEO alongside so it can spend less on ads later.

SEOStructure, content and the technical groundwork search engines read.Fixing what stops an existing site from ranking — speed, structure, errors.$3,400 – $5,000Google AdsPaid search, set up and managed against real conversions. The ad budget itself is paid to Google, on top.A plumber appearing at the top when someone searches "emergency plumber near me".$1,200 – $1,900 / month

How involved is it?

This narrows the range. There is no wrong answer — we confirm it together on the call.

?How to choose

Every kind of work has a range, because two jobs with the same name can be very different. Tell us roughly where yours sits and the estimate narrows to match. If you are unsure, leave it on Typical.

A landing page with your text and photos ready is Straightforward. The same page with an animation, a booking form and copy still to be written is Complex.

StraightforwardThe content is ready, the scope is clear, nothing unusual.You know what you want and have the text and photos to hand.TypicalMost projects. A few decisions to make along the way.A rough idea of what you want, some content ready, some still to come.ComplexSeveral integrations, content to create, or a tight deadline.Nothing written yet, three other systems to connect, and a launch date.

Do you need hosting?

These are our published hosting prices, so they are exact rather than a range.

?How to choose

Hosting is where your site lives once it is built. Unmanaged means we give you the space and you look after it. Managed means we keep it updated, backed up and fixed when something goes wrong.

A business with nobody technical in-house almost always wants Managed — the site stays up and someone answers when it does not.

No, it is handledYou already have somewhere to put it.Unmanaged — BasicOne site, SSL, automatic backups. You run it.$24 / monthManaged — BasicOne site, maintenance, updates, backups, up to 120 minutes of support a month.$49 / monthManaged — PlusUp to three sites and up to 240 minutes of support a month.$129 / monthManaged — PremiumUp to five sites and priority support.$650 / month

When do you need it?

This changes how we staff it, not only when we start.

Still exploringNo date yet.In the next few monthsPlanned, with room to do it properly.As soon as possibleThere is a date and it is close.

Where do we send it?

Your name *

Your email *

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Anything else we should know?

We email you a copy and keep it on file so we can pick up the conversation. Nothing else.

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Your estimate

Choose an option and your estimate appears here.

An estimate based on what you have told us, not a quote. Scope changes the number, and we would rather talk than guess.