Petale

A 2026 landing page for Petale, a US flower studio that sells by subscription — the customer picks a plan and a rhythm rather than a one-off bouquet. We designed it in Figma and built a short, motion-led page in WordPress, with GSAP scroll animation and a scroll-driven video. The subscription model was simple enough that WooCommerce and Shopify were overkill, so a custom WordPress plugin handles the plans and integrates Stripe directly, and the whole site stays editable by an admin, a developer or the client.