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Elya Trading

  • UI/UX
  • Web Design
Client
NDA
Year
2025
Category
Websites

Interface design for a company exporting grains, oilseeds, vegetable oils and specialty crops to buyers across Europe, Asia, the Middle East and Africa. A trading business sells on trust before anything else, and the design is built around that.

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  • UI/UX

A product list that is really a capability list

Corn, barley and wheat; sunflower, soy and rapeseed; the oils pressed from them; peas, chickpeas, mustard, flax; then flour, sugar and flakes. A processor arriving here is checking one thing — whether this company can supply what they need, in the volume they need. The catalogue was designed to answer that in a glance rather than to be browsed.

Two audiences, walking in opposite directions

Buyers want to know what is available and how quickly. Producers want a route to market. They need different pages and different language, and putting them through one funnel would have served neither — so the structure splits early and gives each of them its own path through the site.

  • Web Design

Plain on purpose

"Real trade. Real people. Real results" is the line the company leads with, and a design that oversold it would have undercut it. So this one stays out of the way: honest photography, generous space, no decoration doing work the facts should do. In commodity trading the restraint is the credibility.

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